Content Guidelines

These are the content guidelines referred to on the approval screen, published by THE GREAT LEARNING TREE PTY LTD (ABN 28 145 031 563). They apply to every post drafted, scheduled or published through Viya Marketing for your business.

We write the drafts. You decide what goes out. These guidelines set out what each of us is responsible for, so that neither of us has to guess after something has already been published.

We use AI image generation to create food and business imagery for you. AI-generated imagery is illustrative. It is not a photograph of your premises, the actual plated dish or other specific item a customer will receive, or identifiable staff or customers.

AI-generated imagery carries a visible on-image label: “AI-generated. Illustrative only.”

We create imagery from the menu, offers, claims and other business information recorded on your profile. Keep that information accurate and current, and check that each image fairly represents food or offerings you serve before you approve it.

Imagery and copy created for you are used only for you. We do not provide, license, resell or reuse them for another client.

When you approve a post you are telling us four things, and we publish on that basis:

• You have read the post as it will appear — the words, the image or video, and any offer or price in it.
• Everything it says about your business is true today, and will still be true on the day it goes out.
• You hold the rights to any photo, video, logo or wording you gave us to use in it.
• You want it published to the accounts shown on the post.

We draft from what your business has told us and from what is recorded on your profile. We cannot independently verify any of it, and we do not visit your premises or ring your suppliers.

So the accuracy of anything factual is yours to confirm before you approve. That includes, and is not limited to:

• Opening hours, trading hours, and public-holiday closures
• Prices, and whether a price includes GST
• The menu — that a dish named in a post is a dish you actually serve
• Offers, discounts, deadlines and the conditions attached to them
• Availability, stock, bookings and the size of a venue
• Claims about how long you have traded, awards, ratings and qualifications

You must not approve, and we will not knowingly publish, content that is:

• Unlawful, or that encourages anything unlawful
• Misleading or deceptive about your goods, services, prices or availability — including an offer you do not intend to honour. Australian Consumer Law applies to social posts exactly as it applies to a shopfront sign
• Offensive, harassing, or demeaning to a person or a group — including on the basis of race, religion, sex, sexuality, disability or age
• A medical, legal, financial or safety claim you are not qualified and entitled to make
• About an identifiable person who has not agreed to appear
• In breach of a platform's own rules, which apply on top of these guidelines

If you give us an image, a video, a logo, music or wording, you are telling us you are allowed to use it and allowed to let us publish it for you. That means you hold the copyright or have a licence that covers this use, and that you have the permission of everyone identifiable in a photograph or video.

Material taken from a search engine, a supplier's website, a stock library you do not hold a licence for, or another business's page is not yours to use, and we will remove it if we find it.

You keep ownership of what you supply. You give us permission to use it to produce and publish content for your business, for as long as you are a client and for as long as the published post remains on the platform it was published to.

We may refuse to draft, schedule or publish anything we reasonably believe breaches these guidelines, breaches a platform's rules, or exposes either of us to a legal claim — including after you have approved it.

Our own checks refuse some drafts before you ever see them. A refusal is not a judgement about your business, and we will tell you what was refused and why.

Refusing is a right, not a promise: we do not review every post against every law, and our checks will not catch everything. Your approval remains the point at which a post is confirmed as accurate.

Tell us as soon as you see it. Write to hello@viyamarketing.com.au with a link to the post, or the date and the account it went to, and say what is wrong with it.

We will remove it from the platform where we published it, and tell you what we found. If it went out because something on your profile is wrong, we will correct that too, so the same post cannot be drafted again.

We keep the record of who approved which post and when for 7 years. That record is what lets either of us establish what was approved and by whom, and it is not editable after the fact.

We may update these guidelines. Each approval records the version in force at the moment it was given, so an approval you gave is always read against the guidelines that applied on the day — not against a later version.

Questions about anything on this page: hello@viyamarketing.com.au.